IDT Europe - Corporate - Press Releases

London UK, 8 September 2004 - IDT Europe today announced its UK consumer telecoms brand, Toucan, is the exclusive sponsor of the Five flagship strand "America's Finest." IDT Europe is part of IDT Corporation (NYSE: IDT, IDT.C) an international telecoms, entertainment and technology company.

The Toucan brand and portfolio of consumer communications services includes ToucanTalk, the first UK landline service to break the ?10-a-month price barrier with its "All-You-Can" fixed-price package.

The sponsorship, which includes on-air promotional credits preceding and during the programming strand and promotional placements during Five's own on- and off-air support for the "America's Finest" strand, is set to run over the next five months. An option to renew for a further seven months, following the launch of the highly regarded CSI - NY in February 2005, is also part of the agreement. The Toucan promotional placements began airing on 7 September.

"America's Finest" is the ideal place for IDT Europe to promote the Toucan brand," said Joseph Blass, Toucan's Director. "Most of the millions of intelligent and inquisitive viewers who regularly tune in to "America's Finest" make up Toucan's target demographic. Now, after weighing the facts, their telecoms decision is easy. Toucan's simple pricing and value-for-money services make it the ideal telecoms solution."

"America's Finest" is the flagship Five drama strand and features eight of the highest-rating US shows available on UK TV, including the highly acclaimed CSI, CSI: Miami, Law & Order, Law & Order: SVU, Law & Order: Criminal Intent, Boomtown, The Lyon's Den and cult favourite The Shield.

"Toucan and "America's Finest" are a perfect fit," said Marc Bodner, Managing Director of IDT Europe. "Just as the highly rated "America's Finest" shows represent the best in US television programming, Toucan's portfolio of products have won the public's approval and proven their effectiveness in the highly competitive telecoms marketplace."

The sponsorship program was skillfully crafted to maximise its effectiveness. Toucan worked closely with Brett Davey of Five's Creative Services to ensure the sponsorship credits link Toucan's brand identity with the format and style of the shows.

"Creative services played a critical role in IDT's sponsorship package," said Jonathan Lewis, Five's Head of Commercial Development. "For IDT, one of the major global telephony providers in today's market, it was a question of getting the balance right, to ensure we achieve the necessary impact while respecting the programme environment."

IDT Europe is a division of IDT Telecom - a wholly-owned subsidiary of IDT Corporation, a leading carrier's carrier and provider of retail telecommunications services. IDT's listing on the New York Stock Exchange (NYSE: IDT.C, IDT) confirms its status as one of the industry's premier long distance providers, and underlines its financial strength and staying power. IDT Europe was formed in 1988 with a presence in many European countries. Headquartered in London with operations in the Netherlands, Belgium, Ireland, Germany, Spain, Portugal, France, Italy, Switzerland and Scandinavia, IDT Europe has previously concentrated its expertise in two main product categories: retail prepaid calling cards and wholesale carrier services.

IDT Corporation, through its IDT Telecom subsidiary, is a facilities-based, multinational carrier that provides a broad range of telecommunications services to retail and wholesale customers worldwide. IDT Telecom, by means of its own national telecommunications backbone and fiber optic network infrastructure, provides its customers with integrated and competitively priced international and domestic long distance and domestic all-distance telephony and prepaid calling cards. IDT Entertainment is the IDT subsidiary focused on developing, acquiring, producing and distributing computer-generated and traditionally animated productions and other productions for the film, broadcast and direct-to-consumer markets. Menlo Park is the IDT division principally responsible for the Company's initiatives in radio broadcasting, brochure distribution and new video technologies. Winstar Holdings, LLC, which provides service under the IDT Solutions brand, is the IDT subsidiary focused on providing broadband and telephony services to commercial and governmental customers through a fixed-wireless and fiber infrastructure. Net2Phone, Inc., a subsidiary of IDT Corporation, is a leading provider of high-quality global retail Voice over IP services and offers a fully outsourced cable telephony service to cable operators allowing cable operators to provide residential phone service to their subscribers.

IDT Corporation's Class B Common Stock and Common Stock trade on the New York Stock Exchange under the ticker symbols IDT and IDT.C, respectively.

Important Note: In this press release, all statements that are not purely about historical facts, including, but not limited to, those include the words "believe," "anticipate," "expect," "plan," "intend," "estimate," "target" and similar expressions, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. While these forward-looking statements represent IDT's current judgment of what may happen in the future, actual results may differ materially from the results expressed or implied by these statements due to numerous important factors, including, but not limited to, those described in IDT's most recent report on SEC Form 10-K (under the heading "Management's Discussion and Analysis of Financial Condition and Results of Operations"), which may be revised or supplemented in subsequent reports on SEC Forms 10-Q and 8-K and other filings IDT may make with the SEC.