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| IDT Europe Identity (Logo & Tagline) |
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The IDT Europe logo can be used with or without the tagline at the
bottom of the logo, depending on the composition. When used with the
tagline, it is important to watch the size of the type. If the tagline
becomes difficult to read because of the size of the identity, it
should be removed. The ® symbol at the upper right hand corner
of the logo and the SM at the upper right hand side of the tagline
should be reset if it becomes illegible due to size constraints.
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| Minimum Size |
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The size selected fore the IDT Europe identity will depend upon
the design of the communications piece and the medium in which the
identity is to be used. However, in printed communications, the width
of the complete IDT Europe identity should be no smaller than 40 mm.
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| Clear Space |
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To ensure maximum legibility, please keep the area surrounding the
IDT Europe identity free of graphics, type, photographs, or illustrations.
The width of the clear space should be no smaller than half the height
of the logo all the way around. Thus, at minimum size (40 mm x 7 mm,
without the tagline), the clear space would be 3.5 mm around the entire
logo.
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| Background |
The preferred background colour for the IDT Europe logo is white.
However, it may also be used on dark or coloured backgrounds, provided
that the legibility of the logo is not diminished.
In the IDT Europe logo, the font used for "Europe" is
Univers 67 Condensed Bold.
The font used for the IDT Europe tagline is Univers 63 Bold Extended
The font used for the symbols SM is Univers 63 Bold Extended.
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| 4 color process: |
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| IDT GreyTag Line |
0% cyan |
0% magenta |
0% yellow |
80% black |
| IDT Yellow |
0% cyan |
9% magenta |
79% yellow |
0% black |
| Europe |
33% cyan |
28% magenta |
58% yellow |
0% black |
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| 2 color printing: |
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| IDT GreyTag Line |
Pantone Cool Grey #11 |
| IDT Yellow |
Pantone #115 |
| Europe |
Pantone Cool Grey #11 50% |
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| Monochrome: |
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| For single colour printing, the IDT logo
should always be printed out of 100% black |
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